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100% Take-Up Of Serenia Ariya Stamps Another Major Success For Sime Darby Property’s Spotlight 8 Campaign

The latest Spotlight 8 Year 2020 product draws great support from new and returning customers seeking great deals on freehold landed properties.

ARA DAMANSARA, 3 SEPTEMBER 2020 – Sime Darby Property’s Spotlight 8 Year 2020 campaign achieves another triumph with the landed homes of Serenia Ariya, in Serenia City, Sepang. All 202 units of Serenia Ariya Phase 1 and Phase 2 homes were sold during the launch period from 29 to 31 August.

The response marks a clear demand for Sime Darby Property’s freehold landed residential homes in the Greater Klang Valley, following positive take-ups of two other new launches under the Spotlight 8. Featuring New Launches and Superdeals on properties across different townships, the campaign offers maximum savings and great deals on top of the attractive incentives by the Home Ownership Campaign (HOC) 2020 on selected products every weekend until 27 September.

Serenia Ariya is the fourth residential phase in Serenia City, a township dubbed the Garden City of KLIA. It offers spacious Tudor-inspired double-storey linked homes with three design types thoughtfully curated to suit each family’s lifestyle from young couples to multi-generational families. With prices starting from RM565,888 for Type 1 (1,589sq ft); RM617,888 for Type 2 (1,796 sq ft) and RM687,888 for Type 3 (1,934 sq ft ) homes, each Serenia Ariya unit is fitted with four bedrooms and three bathrooms.

Potential residents of Serenia Ariya will live closer to the commercial centre and surrounded by lush greenery. The development fronts the Serenity Park, an 8-acre neighbourhood lake park which houses a 100-year-old tree commemorating the township’s tea plantation heritage. The rich green landscape expands into Ariya Community Park, a 2-acre garden within the neighbourhood which also boasts jogging and cycling tracks, fitness stations, a multi-purpose court, and a community plaza.

A strategic draw to the township is its accessibility via major highways – ELITE, FT29 (Putrajaya-Dengkil Bypass), North-South Expressway and MEX Highway. It also has excellent rail connectivity as the ERL Salak Tinggi station is located within proximity of the township, providing direct access to KLIA and KL Sentral. KLIA is located merely 15km away.

Sime Darby Property Group Managing Director Dato’ Azmir Merican believes that Serenia City’s attractive master plan is the catalyst behind its great launch results. This, he said, is testament to the Southern Growth Corridor’s ability to pull in homebuyers with easily accessible and attractively priced homes.

“We have seen great demand for the landed properties offered in our Spotlight 8 Year 2020 campaign, and the reception towards our products, whether new or existing, has been overwhelming. A township with an excellent master plan, such as those offered by Sime Darby Property, will always be in demand for those looking for forever homes,” he said.

Azmir added that moving forward, the Group would continue to focus on launching residential products with the right price range and location, in its flagship township developments such as Serenia City, and align product launches to meet the current market needs.

The Government’s re-introduction of HOC 2020 and Sime Darby Property’s Spotlight 8 Year 2020 campaign will offer potential homebuyers seeking lifetime or multi-generational homes great rebates and attractive deals.

Look out for the upcoming Superdeals weekend from 5 to 6 September with extra savings on freehold serviced residences, Lot 15 and Aurora, in Subang Jaya City Centre. The Superdeals offered will be for limited units only.

Find out more about the Spotlight 8 Year 2020 campaign by visiting Terms and conditions apply.

Stay updated on other Sime Darby Property activities and developments at, Facebook, Instagram and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).


About Sime Darby Property Berhad

Sime Darby Property is a leading property developer with a strong success rate of developing sustainable communities for over 47 years. With 24 active townships/developments, Sime Darby Property has a wide reach that encompasses assets and operations across the globe. It marks its presence in the UK as part of a Malaysian consortium to develop the iconic Battersea Power Station Project in central London.

As a responsible corporate player, Sime Darby Property and its philanthropic arm Yayasan Sime Darby (YSD) actively roll out various initiatives to assist the underprivileged communities living within and nearby its townships nationwide. A multi-award winning property group with numerous international and local accolades, Sime Darby Property is the only Malaysian property developer to be selected as an index component of Dow Jones Sustainability Indices (DJSI) for the second consecutive year.

It is also the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 10th consecutive Gold at the Putra Brand Awards 2019 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015.

Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

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Izzat Alhadjri
Acting Head, Corporate Communications
Sime Darby Property Berhad

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