SHAH ALAM, 12 December 2025 – Elmina Lakeside Mall sets the stage for a season of generosity as Sime Darby Property Berhad (“Sime Darby Property” or the “Group”) has partnered with MINI Malaysia to launch a festive giving initiative. Running until 19 December 2025, this collaboration transforms the mall into a hub of goodwill, inviting the community to fulfil the holiday wishes of 120 underprivileged children.

Central to this initiative is ‘The Giving Post’ located within Elmina Lakeside Mall, where a festive MINI Convertible display serves as the official drop-off point for Christmas gifts.

Anchored by Sime Darby Property’s commitment to building close-knit communities and MINI’s global philosophy of “Big Love”, the campaign seeks to bridge the gap between the public and those in need. Central to this initiative is ‘The Giving Post’ located within Elmina Lakeside Mall, where a festive MINI Convertible display serves as the official drop-off point for Christmas gifts.

The Giving Post invites visitors to select a numbered wish tab and purchase the exact item listed to fulfil the holiday wishes of children from Rumah Kasih Harmoni.

Appollo Leong Yong Kuan, Chief Operating Office – Township Development at Sime Darby Property, said, “Elmina Lakeside Mall is pleased to serve as the venue sponsor for this meaningful initiative. Its convenient access via the Guthrie Corridor Expressway and seamless connections across the Klang Valley, makes it easy for the community to stop by, participate, and be part of this charity drive. We hope to encourage the public to share the festive joy and ensure every child feels included in the celebrations.”

To ensure the contributions make a tangible difference, the campaign will be supporting Rumah Kasih Harmoni Paya Jaras, a local welfare home caring for orphans and children from underprivileged backgrounds. Those visiting Elmina Lakeside Mall are encouraged to participate by selecting a numbered wish tab from the board at The Giving Post. Each tab represents a specific item on a child’s wish list. Visitors are then invited to purchase the exact item listed and drop it off at The Giving Post, ensuring it reaches the intended child.

For the safety and hygiene of the beneficiaries, all gifts must be brand-new and unopened items. The collection point will operate daily from 10:00 a.m. to 10:00 p.m. at Elmina Lakeside Mall.

“We believe that ‘Big Love’ is best expressed through action. This collaboration with Sime Darby Property allows us to steer our collective energy towards a meaningful cause. It is inspiring to see our iconic MINI Convertible transformed into a beacon of hope at Elmina Lakeside Mall, and we look forward to the finale where our convoy will personally deliver these contributions, proving that the road to kindness is one best travelled together,” said Linnet Yew, Director of MINI Malaysia.

The initiative concludes on Saturday, 20 December 2025, with “The Big Love Drive”. In a show of solidarity and automotive flair, a convoy of approximately 20 MINI owners will assemble at Elmina Lakeside Mall to load the collected gifts. The fleet will then transport the gifts directly to Rumah Kasih Harmoni, ensuring every child receives their present in time for the festive season.

Adding to the festive spirit, from 5 to 28 December, visitors to Elmina Lakeside Mall may also explore weekend MINI test drives, which offer an opportunity to experience the brand firsthand while being part of a wider community effort.

This collaboration highlights Sime Darby Property’s broader vision of creating townships that are not only vibrant living spaces but also ecosystems of care and social responsibility. By partnering with like-minded brands, the Group continues to curate experiences that strengthen community values, encourage meaningful engagement and foster compassion among residents and visitors alike.

For more information on the campaign and how to participate, visitors may drop by the MINI Booth at Elmina Lakeside Mall.

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About Sime Darby Property Berhad
With over 50 years of experience, Sime Darby Property leads in creating master-planned communities, setting the benchmark for quality, innovation, and sustainability in residential, integrated and high-rise projects within its 26 townships and developments across Malaysia.

As it transitions into a real estate company by 2025, the company drives the industrial and logistics segment in Elmina Business Park, Bandar Bukit Raja, and Hamilton Nilai City. Propelling its recurring income portfolio, Sime Darby Property is also the first public-listed property developer in Malaysia to venture into the creation of development funds in the industrial and logistics sector.

The company has pledged to achieve Net Zero carbon emissions by 2050, referencing the science-based target of limiting global temperature rise to 1.5°C. A consistent champion for biodiversity, Sime Darby Property is a constituent of the MSCI ACWI Small Cap Index with an MSCI ESG Rating of BBB, is rated by the Carbon Disclosure Project, and has been re-included in both the FTSE4Good Bursa Malaysia Index and the FTSE4Good Bursa Malaysia Shariah Index, affirming its commitment to strong ESG practices.

Part of the respectable Malaysian consortium that successfully regenerated the iconic Battersea Power Station in the United Kingdom, Sime Darby Property also owns the multi-award-winning Kuala Lumpur Golf & Country Club, which hosts the prestigious LPGA-sanctioned Maybank Championship.

Driven by its Purpose to be a Value Multiplier for people, businesses, economies, and the planet, Sime Darby Property, through its philanthropic arm, Yayasan Sime Darby, continuously creates positive social impacts for the communities it serves.

Sime Darby Property has been recognised as Malaysia’s number one property developer at ‘The Edge Malaysia’s Top Property Developers Awards 2025’, with other notable achievements, including Gold and Silver wins at the prestigious FIABCI World Prix d'Excellence Awards 2023, number one in the All-Stars Award at the StarProperty Awards 2025, a number one ranking for the Top of The Chart Award in the RM1 billion and above market capitalisation category at the Malaysia Developer Awards 2024, a Top 10 Developers (Malaysia) Award at the BCI Asia Awards 2024, a Platinum ranking in the Property Development category at the Putra Brand Awards 2023, and a People’s Choice Award at the PropertyGuru Asia Awards Malaysia 2024. Apart from that, Sime Darby Property is listed on the Fortune Southeast Asia 500 list, one of only 89 Malaysian companies to be featured on the inaugural listicle.

For more information, log on to www.simedarbyproperty.com
Media Contact: Natalie Rose Ariffin | +6012-297 1820 | natalie.ariffin@simedarbyproperty.com
Alia Mior Azhar | +6010-433 4268 | alia.miorazhar@simedarbyproperty.com
For General Enquiries, please e-mail: group.communications@simedarbyproperty.com

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