dto empowers customers to make decisions and co-create alongside Sime Darby Property in upcoming projects

SUBANG JAYA, 18 April 2019– Sime Darby Property today officially launched dto, Malaysia’s first experiential online platform based on co-creation and crowd-sourcing that is expected to transform the future of property buying.

dto is a result of a shift in mindset from building with our customers in mind to building with customers involved. It will allow Sime Darby Property to engage potential customers on their preferred development concept, design and amenities of a future property.

Sime Darby Property Chief Operating Officer, Dato’ Wan Hashimi Albakri said, “dto emphasises guiding potential customers in their journey towards owning a property, by giving them a say in the properties that Sime Darby Property is building today. The idea is to change the future of the property landscape through an engaging, empowering, educational and collaborative online platform that connects the developer and potential homebuyers.”

Property purchases are major investment decisions for consumers. In view of this, all options on the dto platform go through a stringent internal vetting process before being presented to customers for co-creation together with Sime Darby Property.

Recognising the importance of physical experiences, Sime Darby Property has also curated an exhibition where our customers can come see, touch and feel the finishes such as tiles, sanitary fittings and doorknobs before making their final decision for dto projects. This experience will be available at dto’s Official Primetime8 Launch Party on the 20th of April in SJCC Sales Gallery, Subang Jaya.

Sime Darby Property Chief Marketing & Sales Officer, Mr Gerard Yuen Yun Wei said, “dto is a home co-creation platform for all Malaysians. Whether you are a first time home buyer, newly-wed couple or even a seasoned investor, if you want to experience The Future of Property Buying, be a pioneer in disrupting the property industry and be able to have a say in what you want in your future home - dto is the place to be.”

Gerard added, “We build dto because we want to elevate the standards of living for all Malaysians as we truly believe that our homes and the way we live will be better if we all do get to have a say in it before buying it. We look forward to the day where Malaysian’s say, “Don’t buy that property if you haven’t dto-it’! A future where dto is synonymous with property buying.”

Sime Darby Property has launched two residential projects on the dto platform in the popular township of Subang Jaya. The third project will be a landed property in one of our best-selling townships. dto had its first showcase at the iProperty Fair in January 2019, subsequently at the HOC Fair in March 2019 and received encouraging feedback and support from Malaysians.

For more information on dto, visit www.dtolah.com and register to be part of the experience. The official launch of dto is part of Sime Darby Property’s Primetime 8 campaign, launched in conjunction with the Home Ownership Campaign (HOC) 2019 that offers customers attractive rebates and packages for its newly launched properties. Join Sime Darby Property’s Primetime8 dto’s material display exhibition and experience 20th April 2019 at the SJCC Sales Gallery, Subang Jaya to find out more.

Updates on Sime Darby Property activities and developments can be found on simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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About Sime Darby Property Berhad

Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,411 acres of remaining developable land. On the back of a successful 46-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.

Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 9th consecutive Gold at the Putra Brand Awards 2018 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to www.simedarbyproperty.com

MEDIA CONTACT:

Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad

E-mail: shahriman.johari@simedarbyproperty.com
Mobile: 019 – 333 8320