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< NEWS
Over 91% take up for Sime Darby Property’s Serenia Arina in Serenia City

Semi-detached lakeside homes record good 72% take up on Spotlight8 campaign's weekend launch.

ARA DAMANSARA, 20 August 2019 –Demand for property in Kuala Lumpur’s southern growth corridor continues to be unrelenting as buyers took up more than 91 percent of Serenia Arina, the third offering under Sime Darby Property’s Serenia City township, in a single weekend.

Buyers took full advantage of the Spotlight 8 campaign and rushed to snap up 160 units of the 175 double-storey link houses on offer over the weekend launch.

Serenia City is strategically located within Kuala Lumpur’s southern growth corridor and the premier digital hub of the first Digital Free Trade Zone (DFTZ) in the world. It is directly linked to the ELITE Highway via the Bandar Serenia Interchange, further enhancing connectivity to and from the township, which is already conveniently connected to the Dengkil Highway, North-South Highway and MEX Highway.

Sime Darby Property General Manager Ir. Mohd Idris Abdullah said, “We are excited by the overwhelming public response to Serenia Arina. This proves that demand for residential developments in Sepang remains strong despite the current market conditions. Our initial plan was to launch only 100 units of phase 1 but due to 100% take up within the weekend, we decided to open up an additional 75 units of phase 2 for Serenia Arina.”

“Strategically located in a well-planned suburb and well connected by land, air and rail, the township boasts plenty of essentials including hospitals, schools, shops and restaurants nearby,” concluded Idris.

Serenia Arina is a freehold development with a development size of 22 acres, comprising 200 units of 22’ x 75’ double storey link homes with built up areas starting from 1,946 sq ft to 2,152 sq ft. Prices start from RM628, 888* before Bumiputera discount along with attractive sales packages. Serenia Arina is slated for completion in August 2021. An additional 25 remaining exclusive residential units facing a 6-acre lake in Aman South Park, will be launched within the month.

All Serenia Arina homes offer four bedrooms and four bathrooms, with an open-plan layout that combines living, dining and kitchen areas to optimise space usage. The homes are designed to suit multigenerational living with the entrance, living and dining areas including the guest bedroom on the ground floor meeting the needs of the elderly and disabled.

The homes also incorporate tropical and energy-efficient design principles for better thermal comfort through natural ventilation and naturally lit interior spaces. The development is linked to jogging and cycling tracks, promoting a healthy lifestyle within a secure environment. Round-the-clock auxiliary police patrol is provided around the township.

Serenia City is also situated near the Salak Tinggi ERL station, KLIA and KLIA2 and a short distance away from the International Xiamen University and Mitsui Outlet Park.

The launch, which is in conjunction with the Spotlight 8 campaign offers customers the opportunity to purchase Sime Darby Property’s wide range of properties via Weekend Superdeals and New launches across all our townships in Klang Valley, Negeri Sembilan and Johor.

Spotlight 8 runs from 13 July to 29 Sept 2019, with Superdeals and New Launches happening every weekend throughout the campaign period.

The campaign features four new freehold property launches, three landed and one strata development, in strategic locations within the Klang Valley and weekend Superdeals, where special sales packages are offered across a wide range of selected properties in our townships.

The next Superdeals from Spotlight 8 is happening on  24 - 25 August 2019 at the Putra Heights Sales Gallery located at The Glades Plaza offering freehold luxurious low density condominium units known as The Alcove. Buyers will stand to enjoy enticing exemptions of up to RM32,369* along with 10% rebate. Limited units of ready to move-in homes in The Glades such as The Encore cluster villas and The Ensemble superlink homes will also be offered during this weekend’s Spotlight 8 Superdeals, with rebates of up to RM154,000*. For more product information or to find out about upcoming New Launches and Weekend Superdeals, visit www.simedarbyproperty.com/spotlight8/.

Stay updated on Sime Darby Property activities and developments at  simedarbyproperty.com, Facebook, Instagram and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

*Terms and conditions apply

***ENDS***

About Sime Darby Property Berhad

Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,374 acres of remaining developable land. On the back of a successful 46-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.

Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 9th consecutive Gold at the Putra Brand Awards 2018 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to www.simedarbyproperty.com

MEDIA CONTACT:

Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad

E-mail: shahriman.johari@simedarbyproperty.com
Mobile: 019 – 333 8320

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