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Sime Darby Property Launches New Campaign After Hitting More Than Half A Billion Ringgit Sales With Online Campaigns During MCO

ARA DAMANSARA, 17 JULY 2020 – Sime Darby Property’s various online campaigns which began on 25 March and ended on 5 July 2020, have garnered more than 740 bookings for properties within the Greater Klang Valley and Johor worth about RM680mil.

The impressive numbers were achieved despite our sales galleries closed or operating at half capacity during the Movement Control Order (MCO) period, standing testament to the Company’s successful manoeuvring of online sales tactics and strategies.

Purchasers were mainly from within the Klang Valley and surrounding areas, and some were even from as far as China. Sime Darby Property’s website traffic was consistently high throughout the campaigns, averaging more than twice the usual volume.

Online Guided Sales Experience Campaign

The first of the well-received online campaigns was the Online Guided Sales Experience that provided potential homebuyers with end-to-end virtual sales experience, from prospecting to booking collection via digital means.

The said campaign furnished specially curated online sales kits to provide potential homebuyers all the necessary product information; virtual 360° product tours for a more enhanced viewing of a unit; online booking and payment.

Special Deals and Your Instalments On Us Campaigns

Two other campaigns were launched to introduce more great deals for selected projects, riding on the Government’s six-month moratorium on loan repayments. The Special Deals and Your Instalments On Us campaigns brought great returns to the Company throughout their respective periods.

Six products featured in the Your Instalments On Us namely Laman Lakeside in Bandar Bukit Raja, Elmina Valley 2 in City of Elmina, and Redup in Bandar Ainsdale, Negeri Sembilan were sold out during the campaign period.

Sime Darby Property Group Managing Director Dato’ Azmir Merican believes that the online campaigns have allowed homebuyers to own prime properties with greater convenience.

“The successful online campaigns show that Sime Darby Property can embrace digitalisation and adapt to the changing operating landscape. Future Sime Darby Property launches will also benefit from the utilisation of online portals, now part of the digital transformation initiative aimed to revolutionise the Company’s property buying process.”

Azmir added that it is heartening to see many homebuyers enjoying incredible deals thanks to the online campaigns curated specially to ease the financial burden of home ownership. On top of that, he believes that buyers have the assurance of receiving well-designed products from Sime Darby Property, a highly reputable property developer with a strong brand presence in the market.

Upcoming Spotlight 8 Campaign

To continue the strong momentum, Sime Darby Property will be bringing back the Spotlight 8 campaign starting 18 July 2020, featuring New Launches and Superdeals at different locations every weekend until 27 September 2020. Purchasers can look forward to maximum savings with Home Ownership Campaign (HOC) 2020 together with these incredible offers. The campaign will kick off with the launch of Elmina Green 3, which being landed and freehold, is the ultimate investment.

Last year’s Spotlight 8 campaign sold a total of 1,160 units within Bandar Bukit Raja, City of Elmina, KL East, Subang Jaya, Serenia City, Putra Heights, Kajang and Negeri Sembilan, achieving over RM1.1bil in sales.

Stay updated on the Spotlight 8 campaign and other Sime Darby Property activities and developments at, Facebook, Instagram and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).


About Sime Darby Property Berhad

Sime Darby Property is a leading property developer with a strong success rate of developing sustainable communities for over 47 years. With 24 active townships/developments, Sime Darby Property has a wide reach that encompasses assets and operations across the globe. It marks its presence in the UK as part of a Malaysian consortium to develop the iconic Battersea Power Station Project in central London.

As a responsible corporate player, Sime Darby Property and its philanthropic arm Yayasan Sime Darby (YSD) actively roll out various initiatives to assist the underprivileged communities living within and nearby its townships nationwide. A multi-award winning property group with numerous international and local accolades, Sime Darby Property is the only Malaysian property developer to be selected as an index component of Dow Jones Sustainability Indices (DJSI) for the second consecutive year.

It is also the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 10th consecutive Gold at the Putra Brand Awards 2019 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015.

Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to


Izzat Alhadjri
Acting Head, Corporate Communications
Sime Darby Property Berhad

Mobile: 019 – 218 0792

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