KUALA LUMPUR, 3 November 2017 - Sime Darby Property is once again chosen by Malaysian consumers as the nation’s preferred and leading property development brand, bringing home a Gold award at the Putra Brand Awards 2017.
Sime Darby Property has won the Gold award for 8 consecutive years since its inception in 2010, signifying consumers’ trust in the developer’s brand, products and services.
Sime Darby Property Managing Director Dato’ Sri Amrin Awaluddin said, “We thank the Malaysian consumers for the trust in our brand and for choosing us as the most preferred property development brand in Malaysia for the eighth consecutive year. We will continue to offer the best to our consumers, to remain as the people’s choice.”
Sime Darby Property is in touch with the needs of its customers by being highly engaged with the needs and demands of its customers, to fulfil their needs as well as provide exceptional customer service. The company aims to be a developer of communities, neighbourhoods and homes with great emotional attachment as customers value brands that go beyond their product offerings.
Enhancing the customer journey is key to improving its brand value, while optimising its product offerings and variety. Customer insights and understanding are gained through consumer research, while the measurement of good customer service practices are carried out via customer satisfaction indexes and evaluations by independent accreditation bodies.
“Sime Darby Property’s digitalization efforts have changed how we position and enhance our brand image and value, product offerings and customer’s experience. Through digital assets such as our website, customer portal, mobile app and social media platforms, we are able to understand market demand and needs with the help of listening tools and analytics, as well as provide a seamless, value-added and engaging customer experience which in turn, increase our brand equity and value” Amrin added.
The Putra Brand Awards, a brand valuation award measured by consumer preferences, is organised by the Association of Accredited Advertising Agents of Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB).
The winners of the Putra Brand Awards were voted through an in-depth online survey by more than 6,000 respondents across different categories.
Launched in 2010, the Putra Brand Awards recognises brand building as an integral business investment, measured by consumer preference. 24 categories were listed this year, where renowned brands from various industries vied for the top spot in their respective categories.
About Sime Darby Property Berhad
Sime Darby Property is the property arm of Sime Darby Berhad. On the back of a successful 45-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.
Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 7th consecutive Gold at the Putra Brand Awards 2016 and its 5th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.
For more information, log on to www.simedarbyproperty.com
Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad
Mobile: 019 – 333 8320