Dato' Sri Amrin Awaluddin, a Malaysian aged 51, is our Group Managing Director. He holds a Bachelor of Business Administration (Honours) from the Acadia University, Canada in 1989 and subsequently, a Master of Business Administration (Finance) with Distinction from University of Hull, United Kingdom in 1994. He is a member of the Chartered Institute of Management Accountants, United Kingdom (CIMA) and a Chartered Accountant of the Malaysian Institute of Accountants since 2016.
Dato' Sri Amrin Awaluddin began his career in 1989 in the financiaI services industry with BBMB Discount House Berhad as a money market dealer before joining Development and Commercial Bank Berhad in 1990 as an officer handling corporate and commercial loans transactions. He later joined Amanah Merchant Bank Berhad in 1990 and he served the financial institution in the position of Manager of the Structured and Project Finance Division before leaving the organisation in 1996.
He joined Renong Berhad as Senior General Manager in 1996 and subsequently left to join Malaysian Resources Corporation Berhad as Head of Corporate Finance in 1999 where he served the company in this position until 2000. In 2001, he was appointed as Chief Operation Officer of Putra Capital Berhad before he joined the Media Prima Berhad group of companies ("Media Prima Group") in the same year.
Dato' Sri Amrin Awaluddin joined as the CFO of Sistem Televisyen Malaysia Berhad (TV3) ("STMB") in 2001. His main responsibility was to restructure and turnaround STMB and The New Straits Times Press (Malaysia) Berhad ("NSTP"). Following the successful restructuring of the former media assets of Malaysian Resources Corporation Berhad, Media Prima Berhad was established in year 2003 and he was appointed as Group CFO. He played a pivotal role in transforming the Media Prima Group into an integrated media group. He assumed the position of CEO of Natseven TV Sdn Bhd (ntv7) in 2006 and then as the CEO of STMB in 2008. In 2009, he was appointed as the Group Managing Director of Media Prima Berhad and he was then redesignated to the position of Executive Director of Media Prima Berhad on 1 August 2017.
Dato' Sri Amrin Awaluddin sits on the board of directors of Media Prima Berhad and its subsidiaries amongst them NSTP, STMB, Synchrosound Studio Sdn Bhd, Big Tree Outdoor Sdn Bhd, Primeworks Studios Sdn Bhd and Media Prima Digital Sdn Bhd. He is also an Independent Non-Executive Director of Taliworks Corporation Berhad and CIMB Bank Berhad.
Dato' Sri Amrin Awaluddin is the Deputy President of Kuala Lumpur Business Club (KLBC), a Member of the Board of Trustees of Enactus Education Foundation and Ahli Lembaga Pengurus Tabung Amanah Perwira dan Pertahanan Negara (TAPPN).
Datuk Tong Poh Keow, a Malaysian aged 63, is our Executive Director - Group Chief Financial Officer (GCFO). She obtained a Diploma in Commerce from Kolej Tunku Abdul Rahman in 1977 and in that year, she passed both the Examination of The Institute of Chartered Secretaries and Administrators and the Examination of The Chartered Association of Certified Accountants. She is a Fellow of the Chartered Association of Certified Accountants and Chartered Accountant of the Malaysian Institute of Accountants. She was a member of The Institute of Chartered Secretaries and Administrators, United Kingdom until she terminated her membership in 2017. She was appointed as a member of the Malaysian Accounting Standards Board from 2013 to 2016. She was then re-appointed as a member of the Board in 2016 and will serve for a term of 3 years.
Datuk Tong Poh Keow began her career as secretarial assistant with Siva, Heng & Monteiro in 1978 and was promoted to become a Manager of Secretarial Services and Audit in 1980 before she left the firm to join Shapadu Holding Sdn Bhd in 1981 where she was an accountant and company secretary until March 1983.
Datuk Tong Poh Keow joined Highlands & Lowlands Berhad in November 1983 as an accountant and assistant company secretary. In 1985, she joined Kumpulan Guthrie Berhad as an accountant and was promoted to become a General Manager of Accounting and Financial Reporting in 1997 and served the company until 2001. In 2001, she served the Kumpulan Guthrie Berhad group as Group General Manager of Group Accounting and Financial Report for about 2 years until 2003 where she was then promoted to become the CFO of Kumpulan Guthrie Berhad and serve the company until 2007. In 2007, after the Merger, she was appointed as the CFO of SD Plantation for about 1/2 year prior to her appointment as the CFO of SDB in 2008 where she served SDB in this position for about 9 years until 2017. She was named the Best CFO in Malaysia for 2014 and 2015 at the Institutional Investor Corporate Awards - Alpha Southeast Asia and is widely regarded as one of the best professionals in her field, in the region.
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri, a Malaysian aged 59, is our Chief Operating Officer - Township Development. He graduated with a Bachelor of Science in Civil Engineering from Kingston University, United Kingdom in 1984.
Upon graduating in 1984, he joined the Jabatan Kerja Raya's ("JKR") Research and Training Institute in Bangi as a Geotechnical Research Engineer where he was primarily responsible for running the central soils testing laboratory, research in slope stability and overseeing of road works for JKR. He left JKR to join Pengurusan Lebuhraya Berhad ("Pengurusan Lebuhraya") in 1989 as Geotechnical Engineer where he was responsible for site investigation contracts involving development, tender management and auditing of geotechnical design. He was later promoted to Regional Geotechnical Engineer in 1991 and was responsible for the provision of technical support to the construction management division. During his employment in Pengurusan Lebuhraya, he was involved in the implementation of geotechnical designs on the construction of the North South Highway from Sungai Petani to Changkat Jering and became the in-house expert on vertical drains, design & implementation in soft clay - a method of foundation design that was
instrumental in enabling the North South Highway to be delivered 15 months ahead of schedule. He published two papers on the performance of vertical drains in soft marine clay, which are the "Vertical Drain Embankment Trial at Sg. Jeru" in 1990 and "Vertical Drain Trail at Juru, Malaysia: Performance during Construction" in 1991.
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri subsequently moved to Island & Peninsular (I&P) Berhad ("I&P") in 1992 as Project Manager and was responsible for the research and development, auditing of the earthworks and infrastructure design for all I&P projects. During his tenure, he delivered 150 residential units in Bandar Kinrara with "zero" defects. He was promoted to Senior Project Manager in 1993 to head the Implementation Section, Kuala Lumpur (KL) and was responsible for planning, organising, directing and controlling the section's resources to achieve the division profit targets and the corporate's objectives to be the leading developer.
In 1995, Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri left I&P and joined General Lumber Constructions Sdn Bhd as its General Manager, where he managed the company's overall business strategies and objectives and subsequently joined Irat Management Services Sdn Bhd ("Irat Management") as Executive Director in 1996. During his tenure in Irat Management, he was responsible for project management services and construction of a 5 star boutique hotel, 16 storey office complex, Perbadanan Kemajuan Kraftangan Malaysia complex with total development cost of RM 450 million.
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri subsequently joined Putrajaya Homes Sdn Bhd ("Putrajaya Homes") and took up the role as Director cum General Manager in 1999. He was responsible for developing Precinct 1 0 in Putrajaya, which included among others, the Seri Perdana complex, bungalow units, semi-detached homes and high-end apartments. He later joined the Property Development Division of Putrajaya Homes as General Manager in 2000, managing the property developments and construction projects undertook by the company. He was subsequently promoted as the Chief Operating Officer of Putrajaya Homes in May 2005.
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri joined Negara Properties (M) Berhad ("NPMB") in 2005 as its CEO. He was accountable for providing long term and short term strategic business direction of NPMB group of companies. He managed to turn around NPMB from a loss position of RM20 million back into making profits within a year.
He left NPMB to join our Company in 2008 as Senior Vice President" of our Property Development Operations, where he was responsible for our property development in Malaysia. In 2011, Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri was re-designated as the Head of Property Development Operations 1 and was assigned to our Development Services Department of Property Division in 2012 as Head of Property Development Services. He was later appointed as the Head of Property Investment and Asset Management, to drive the overall businesses performance of property investment, asset management, hospitality and leisure and project management function in 2014 and was subsequently appointed as Senior Vice President of Property Investment and Asset Management of our Company in 2014. In 2016, he was appointed as our Chief Operating Officer. During his 9 years tenure of employment in our Company, he oversaw more than 15 numbers of township development, integrated development and joint venture projects, project management services department, development services department and sales and marketing department. He was appointed as Vice President for REHDA and Chairman for REHDA Kuala Lumpur in 2015.
Dato' Wan Hashimi Albakri Bin Wan Ahmad Amin Jaffri was re-designated as the Chief Operating Officer of our Company in April 2017 to lead the transformation agenda of our Company.
Ms Choo Suit Mae, 56, a Malaysian, joined the Sime Darby Berhad Group in August 2006 as Group Head, Legal–Mergers & Acquisitions. Following the centralisation of the legal functions within the Group, she was designated Head, Group Legal on 20 August 2010 and was designated Group General Counsel on 1 July 2011.
Ms Choo has over 30 years of experience as a corporate/commercial lawyer. She began her career in private practice in Malaysia before moving to Hong Kong where she worked for eight years as a lawyer with Reed Smith Richards Butler, Dentons and Victor Chu & Co. Upon her return to Malaysia, she resumed legal practice at Zul Rafique & Partners (where she was one of the founding partners), and then as a partner in Skrine, one of the largest law firms in Malaysia.
Her practice focus included mergers & acquisitions, capital markets, structured finance/asset securitisations, cross-border joint ventures, corporate finance and corporate/debt restructuring. She has represented a number of multinationals, corporations and financial institutions in both domestic and international transactions.
Ms Choo holds an LLM (Masters in Law) degree in Corporate and Commercial Law from King’s College, University of London and an LLB degree from the University of East Anglia. She is admitted to the Malaysian Bar, is a member of the Law Society of Hong Kong and is on the Solicitors Roll of England and Wales.
Raymond Chong Chee On, a Malaysian aged 57, is our Senior General Manager, Development Services. He graduated with a Bachelor of Urban and Regional Planning from Universiti Teknologi Malaysia, Kuala Lumpur in 1985. He has also attended the Senior Management Development Programme, Harvard Business School in 2002 and Advanced Business Management Programme, IMD in 2012.
Upon graduating in 1985, he joined a property consultancy company, Debenham Tewson Tharmalingam & Majid Sdn Bhd as Research and Information Executive where he was primarily responsible for handling the market research and sales and marketing of properties. He left Debenham Tewson Tharmalingam & Majid Sdn Bhd in 1988 to join UEP Development Sdn Bhd as Sales Manager where he was responsible in managing the sales function of all products launched by the company. Chong Chee On has since advanced and progressed in his career with our Group for over 29 years.
In 1990, he was promoted to Senior Manager - Sales of Sime UEP Development Sdn Bhd (formerly known as UEP Development Sdn Bhd) and he was subsequently appointed as Assistant General Manager - Sales of Sime UEP Properties Berhad in 1993 heading the Sales and Marketing Department where he was accountable in managing the marketing and sales function of the company. In 1994, he was appointed as General Manager, Consumer and Public Affairs of Sime UEP Properties Berhad and took charge of managing the marketing and sales function as well as public affairs/communications of the company, dealing with the media, customers, authorities, and business partners. In 2001, he was re-designated as General Manager - Consumer & Communications for Sime UEP Development Sdn Bhd.
Chong Chee On was transferred to SDB Group in 2005 and took up the role as General Manager - Sales & Marketing. He was part of a team tasked to set-up a new business unit i.e. "Group Property", whereby he was in-charge of property development and property & facilities management of all properties owned by SDB. In 2006, he was appointed as the General Manager of a newly formed joint-venture company known as Sime UEP Brunsfield Properties Sdn Bhd on a secondment basis. During his secondment, his primary responsibility was to manage the overall development of joint venture projects in Subang Jaya, Ara Damansara, Petaling Jaya and Kuala Lumpur.
After the merger of Sime Darby in 2007, Chong Chee On joined the Strategic Investment & International Business Department as Vice President 1, Strategic Investment - Property Division where he was accountable in managing strategic developments and joint venture projects. He was also part of the development team in managing property developments located in Singapore, Australia and China. In 2010, he was subsequently seconded to our Company and re-designated as Head, Strategic Investment 1.
He was transferred and re-designated as Head, Projects - Subang Jaya City Centre (SJCC)/Taipan City in October 2011. In this capacity, he was primarily responsible to resolve all land matter issues with external stakeholders mainly Syarikat Prasarana Negara Berhad (SPNB), Tenaga Nasional Berhad (TN B), Keretapi Tanah Melayu Berhad (KTMB) and Indah Water Konsortium (IWK) which were to remove all the encumbrances on the SJCC land for the proposed TOD.
Chong Chee On was subsequently appointed as Acting Head, Development Operations 1 in 2012 and thereafter he was promoted to Head, Development Operations 1 in July 2013. He was accountable in managing the operations of a total of 10 ongoing and future township developments located at the central region of Klang Valley, Malaysia. He was re-designated as the Head, Region 1 in September 2014 and was later re-designated as a Senior Vice President, Development Services of our Company in 2015. Chong Chee On was redesignated as Senior General Manager, Development Services of our Company in June 2017 to lead the Land Planning & Management, Land Administration, Product Development & Innovation and Main Infrastructure & Landscape day to day operational matters.
Dr. Tan Kok Heng, a Singaporean aged 54, is the CEO of SD Real Estate Management with additional portfolio as our Head, Property Investment. He graduated with a Bachelor of Science (Honours) in Estate Management from the National University of Singapore in 1989, a Graduate Diploma in Financial Management from the Singapore Institute of Management in 1993, Masters in International Business from Curtin University of Technology in Australia in 1999 and a Professional Doctorate from Central Queensland University in Australia in 2005.
Dr. Tan Kok Heng started his career in 1989 with Jurong Town Corporation ("Jurong Town"), a Singapore state owned real estate company and statutory board of the Government of Singapore, as a Marketing Officer where he was primarily responsible for formulating and implementing marketing strategy, real estate development and management plans as well as pricing strategy for the properties developed by the corporation. During his tenure in Jurong Town, he has successfully attracted a Japanese multinational corporation to set up its precision operations and research and development operations in Singapore, which both are its first operations outside Japan.
In 1991, he joined the private sector with Knight Frank Pte Ltd ("Knight Frank"), a leading global property consultancy firm, as an Assistant Leasing Manager overseeing the conceptualisation and leasing of a 25 storey intelligent office building and two blocks of high-tech intelligent industrial building. He was instrumental in securing a major computer multinational company to set up its regional headquarters for Asia in the facility.
He left Knight Frank and joined Singapore Pacific Management Services ("Singapore Pacific") as a Marketing Manager in 1993, where he was based in China for the management company, formed through a joint venture between Salim Group of Indonesia, Jurong Town Corporation International, Singapore Technologies, Singapore Land, United Industrial Corporation and United
Overseas Land, to undertake development, design, property management and marketing of a 5,000 hectare industrial township in China.
In 1994, he left Singapore Pacific to join Metro China Holdings Pte Ltd ("Metro China") based in China, a wholly-owned subsidiary of the listed company Metro Holdings Limited, which has property development projects in China and Malaysia in addition to Singapore, as an Assistant Director of Marketing where he was responsible for the marketing strategy formulation, product definition and pricing policy of its marketing projects.
After leaving Metro China in 1996, he returned to Singapore and worked with Jurong Town Corporation International Pte Ltd ("JTC International"), as Senior Vice President. In this regional role, he was in charge of industrial and technology park projects in Philippines, Thailand, China, Indonesia, India and Vietnam. Thereafter, in 2000, he left JTC International and joined EQUIS (ASIA) Pte Ltd ("EQUIS"), a leading Chicago headquartered property consultancy firm where he oversaw the corporate advisory real estate, project management, marketing and financial consulting operations in Asia, including Japan and Australia, as its Managing Director. He was instrumental in setting up its operations in China and India.
He left EQUIS in 2002 and joined United Premas Limited based in Singapore, a wholly-owned subsidiary of an Australian public listed company with an annual turnover of AUD2.1 billion (United Premas Limited was formerly a member of CapitaLand Limited group of companies before it was divested by CapitaLand Limited), as its Managing Director of the Corporate Marketing and Business Development Division where he was mainly responsible for the corporate marketing and business development of the facility management services of the company.
His last position before joining our Company was the Executive Director of Colliers International in 2008, where he was primarily responsible for streamlining the organisation's processes and procedures and growing its asset management business.
In 2011, he left Colliers International and joined us as the Head, Strategy and Asset Management, where he developed the division's strategy blueprint and strategic plan for asset management. He was subsequently appointed as our Head, Property Investment & Hospitality in August 2011, where he was instrumental in driving the property investment and hospitality function by developing and executing short-term and long-term plans with the objective of increasing turnover and profit before interest and tax and was later promoted as our Chief Investment and Marketing Officer in 2012.
Subsequently in 2013, he was assigned to drive the strategic marketing function by developing and executing the short-term and long-term plans to enhance brand value and increase customer base for property development in his capacity as Head, Global Marketing and Investment.
He took a sabbatical break after he left our Company in 2014 before he rejoined us in 2015 as Global Advisor. In this role, he was responsible in setting up the Real Estate Investment Trust ("REIT") business and asset monetization strategy in January 2015.
He was subsequently appointed as the CEO of SD Real Estate Management for its real estate fund management business in February 2016 and was assigned additional responsibilities as our Head, Property Investment and Asset Management in July 2016. He was instrumental in driving the overall business performance of property investment, asset management, REIT and hospitality to ensure long-term growth of the businesses. One of the notable projects undertaken was the establishment of Sime Darby Real Estate Investment Trust I to monetise our Group's real estate assets as well as to grow our recurring and overseas income. He was later re-designated as our Head, Property Investment in June 2017 when the facilities management operations of our Company were divested in May 2017.
Zaharudin bin Sa'at, a Malaysian aged 55, is our Senior General Manager, Township Development. He graduated with a Bachelor of Science in Civil Engineering from Hanyang University Seoul, Korea in 1989.
Upon graduation in 1989, he joined Sime Darby Hyundai Woods Industry Sdn Bhd as a Production Manager where he was primarily in charge of the estimation and purchase of raw materials as well as production planning for door, panel line and chairlines. He left Sime Hyundai Woods Industry Sdn Bhd to join Sime Rengo Packaging Sdn Bhd as Factory Manager in 1991. In that role, he was responsible in managing the production floor, delivery and quality of the product, production of floor maintenance and waste management system.
In 2004, Zaharudin bin Sa'at joined our Company as Head of Township. During his tenure here until December 2011, he was posted to different townships such as Ara Damansara, Putra Heights and Denai Alam. He was primarily responsible for developing strategies and achieving the key performance indicators (KPI) for township operations including to ensure Revenue Growth of
10% every year. One of his major achievements was leading Putra Height in being named the Best Township for 2007/2008 Financial Year.
He left our Company to join Mass Rapid Transit (MRT) Corporation Sdn Bhd as General Manager, Property Development in 2012. He initiated and led the business process development for product, service quality and delivery. He was part of the development of the MRT Line 1 & Line 2 Master Development Plan with the potential GDV of RM 3.2 billion and RM26 billion, respectively.
In 2015, Zaharudin bin Sa'at left MRT Corporation Sdn Bhd and returned to our Company as Head, Region 2 - Property Malaysia. He was subsequently redesignated as Head, Township Development 2015. Subsequently, he was redesignated as Senior General Manager, Township Development in June 2017. In this role, he was accountable to lead the township operations under Township Development in meeting the overall business objectives of our Company. One of his notable projects undertook was leading the innovation initiative for all our Rumah Selangorku (RSKU) from a loss of RM 2 billion to a profitable development of RM 1.4 billion.
Mohammad Fairuz Mohd Radi, a Malaysian aged 40, is our Chief Transformation Officer (CTO) and Head of Group Managing Director’s (GMD) Office. Fairuz Radi graduated with a Bachelor of Science (BSc) in Electrical Engineering from Pennsylvania State University, Univ. Park, Pennsylvania, USA and graduated with Dean’s Honours List. He earned his Master of Science (MSc.) in Technologies for Broadband Communication from University College London, in 2004 and is a Member of the Institution of Electrical Engineers (IEE).
He has more than 13 years of experience in Corporate Transformation and Business Strategy leading large and complex transformation projects including Digital Initiatives, IT Transformation, Business Process Re-engineering and LEAN Six Sigma Operational Excellence. His experience included being the Business and Technology Consultant with Accenture, a global consulting firm, gaining sound consulting and advisory experience while working with large multinationals, conglomerates and corporations, building expertise in corporate transformation, business strategy and merger activities.
He was previously Maybank Head of Strategy for Community Financial Services (Retail and Private Wealth) and Wholesale Banking (Corporate and Investment Banking). Fairuz Radi was part of the pioneer team driving Maybank Leap30 Transformation which has been well regarded as one of the successful Corporate Transformation implementation in Malaysia. Specifically for Maybank Global Banking, he was instrumental in the visioning, strategic planning and target setting back in 2010 to ensure BOD and management buy-in for the setup of new business entity ‘global wholesale banking’. He was the main driver to operationalise the new business and operating model for wholesale banking which has grown leaps and bound from a greenfield startup (non-existence) and growing it into a formidable ASEAN wholesale banking entity which currently now contributes more than half of the Bank’s revenue and profit before tax.
In the last 2 years of his 6 years stint as Managing Director, Strategy for Maybank Global Banking, he was concurrently appointed to be the Chief Strategy Officer and Head of CEO’s Office for Maybank Investment Bank/Maybank Kim Eng which covers 10 countries. He was instrumental in the Post Merger Integration (PMI) activities between Maybank IB and Kim Eng to establish a new entity ‘Maybank Kim Eng’ and transforming it into a leading ASEAN investment bank and broking house.
QUEK CHAM HONG, a Malaysian aged 56, is our Chief Operating Officer – Integrated. He has more than 30 years of experience in the property industry. Prior to joining Sime Darby Property Berhad, he was the Executive Director of Southkey Properties Sdn Bhd and among other responsibilities, he took charge of developing Southkey City, a 330-acre flagship integrated development in Johor Bahru. He had initiated and successfully secured partnership with IGB Corporation Berhad to jointly develop a 37-acre integrated development comprising megamall, hotels, serviced apartments and office towers in Southkey City.
In Tropicana Corporation Berhad, he served as Executive Director and also held directorships in several subsidiaries of Tropicana, including the position of Managing Director/Chairman of Dijaya-Malind Properties (India) Pte Ltd. In September 2010, he was redesignated as Non-Independent Non-Executive Director of Tropicana. He had served at Tropicana for 17 years till December 2010 and was involved in various major development projects in Malaysia and overseas such as Tropicana Golf & Country Resort, Tropicana Indah Resort Homes, Tropicana City, luxury W Hotel & Tropicana Residences (Kuala Lumpur) and a mixed development in India.
He holds a Bachelor of Science degree in Housing, Building & Planning (Honours) with major in Project Management and Building Economics from University of Science Malaysia and was the recipient of the Institution of Engineers Malaysia (Northern Branch) Gold Medal Award for outstanding academic performance in the university in 1986.