KUALA LUMPUR, 27 July 2018 – Melawati Mall celebrated its first-year anniversary by thanking and rewarding shoppers with an exciting month-long “Spend & Win” shopping campaign with attractive prizes worth over RM180,000. Every RM5001 spent at Melawati Mall from now till 26 August 2018 entitles shoppers to one lucky draw chance to win the grand prize of a Nissan X-Trail 2.5L worth RM150,000. Other prizes include family holiday packages to Langkawi and Penang.
To kick off the first-year anniversary activities, a launch event was held at the centre court of Melawati Mall yesterday, attended by more than 200 retailers, business partners and members of the media. Among those present were key representatives from Sime Darby Property Berhad and CapitaLand, the joint-venture partners of Melawati Mall. It was also graced by YBhg. Yang Dipertua Tuan Haji Abd. Hamid Hussain, Majlis Perbandaran Ampang Jaya.
In his opening remarks, Mr. Quek Cham Hong, Chief Operating Officer (Integrated) of Sime Darby Property Berhad said: “Melawati Mall has brought about a much needed facelift to the township of Melawati, a 900-acre township that is undergoing an urban redevelopment initiative by Sime Darby Property. The mall fulfills the needs of communities in Melawati and the surrounding areas that have been underserved for a long time, as there was a high demand for a modern retail facility with quality offerings. Melawati Mall carries the Sime Darby Property hallmark by being conveniently accessible. Connectivity and accessibility is key with all of our developments.”
Mr. Wilson Tan, Chief Executive Officer of CapitaLand Retail, said: “Opened in July last year, Melawati Mall represents a new milestone for CapitaLand’s journey in Malaysia. It is CapitaLand’s first greenfield mall in the country, developed jointly with our esteemed partner – Sime Darby Property, well known in the region as Malaysia’s leading property developer.
Currently housing about 180 local and international brands, Melawati Mall has welcomed about 8 million shoppers since its opening a year ago. In addition to marketing promotions, such as Melawati Mall’s First Anniversary “Spend and Win” campaign we are launching today, we hope to introduce more digital initiatives – such as the mobile application of CapitaLand’s CapitaStar loyalty programme – to better engage our shoppers and help retailers do more business.”
Aside from the “Spend & Win” shopping campaign, there are various activities and performances that will be held every weekend at the centre court throughout the month-long period. Shoppers will be enthralled by the various performances such as brass bands and Capoeira performances while children will be in awe from the antics of fire eaters, clowns and street magicians. There will also be the appearances of local radio station Hot FM’s Zoomers and shoppers can take part in the games that will be held to win prizes and shopping vouchers sponsored by Melawati Mall’s tenants.
Concurrently, there is also a hashtag #MMCelebrates campaign whereby shoppers who are handy photographers with their smartphones can post their best creative selfie/ wefie pictures incorporating elements of the Melawati Mall’s signature colours of orange, red and green with the hashtag #MMCelebrates onto their own Facebook and Instagram accounts. The ones with the most creative pictures stand to win cash vouchers.
Participating tenants such as U.S. Polo Assn., Rina Salleh Clothing and Young Hearts have joined in the celebratory festivities by sporting Melawati Mall’s signature colours on their window displays. Other tenants such as like Next, NY Steak Shack, Pizza Hut, Wayback Burgers and many more are offering various month-long promotions on specially curated products such as tri-coloured shirts, desserts or drinks.
Shoppers can also visit Melawati Mall and enjoy RM5 off on rides via e-hailing platform Grab from Mondays to Thursdays from now until 31 August using the promo code “MMCELEBRATES”.
To commemorate the end of the month-long first-year anniversary and in celebration of Malaysia’s 61st National Day, a special concert will be held on 31 August 2018. This concert is free to the public and begins from 12:00 noon. Several popular local artistes such as Sufian Suhaimi, Siti Sarah, Juztin Lan and popular band Masdo that will be performing their hits at Melawati Mall. The winners of “Spend & Win” shopping campaign and the selfie/ wefie contest will be announced on that day. These winners will also get a chance to get up close and personal backstage with these celebrities.
About Melawati Mall (www.melawatimall.com)
Melawati Mall is conceived and developed to stand out from other suburban malls and to define new standards for neighbourhood shopping centers in the country with its optimised space planning and contemporary design suited for a bustling catchment of 740,000 residents. The 620,000 square feet net lettable area lifestyle mall with more than 200 retail shops spread over eight levels of retail floors and 1,900 parking bays is expected to become the preferred destination for shoppers.
Melawati Mall aims to be a lifestyle destination by offering an ideal mix of international and local fashion, entertainment, home and lifestyle concepts, as well as dining options. The mall’s portfolio of key anchor tenants and brands has been thoughtfully curated to give shoppers the ultimate in shopping, entertainment and dining experience.
Due to its unique location and design, Melawati Mall will be a new landmark on the MRR2. The design encapsulates vertical voids at strategic locations in the façade to allow natural daylight into the mall, providing shoppers with a connection to the surroundings. Column-free design in the main voids and shopping corridors provide excellent sight lines and exposure for the retail stores. The intelligent selection of lighting options in atmospheric hues at various levels including the facade and use of dynamically sourced materials work towards providing the exclusive and “wow” experience, making Melawati Mall a preferred destination for the denizens of Kuala Lumpur. Melawati Mall is jointly developed by Sime Darby Property Berhad and CapitaLand.
About Sime Darby Property Berhad (www.simedarbyproperty.com)
Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,743 acres of remaining developable land as at 31 December 2017. On the back of a successful 45-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.
Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 8th consecutive Gold at the Putra Brand Awards 2017 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.
About CapitaLand Limited (www.capitaland.com)
CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, it is an owner and manager of a global portfolio worth S$91 billion as at 31 March 2018, comprising integrated developments, shopping malls, serviced residences, offices, homes, real estate investment trusts (REITs) and funds. Present across more than 150 cities in over 30 countries, the Group focuses on Singapore and China as core markets, while it continues to expand in markets such as Vietnam and Indonesia.
CapitaLand’s competitive advantage is its significant asset base and extensive market network. Coupled with extensive design, development and operational capabilities, the Group develops and manages high-quality real estate products and services. It also has one of the largest investment management businesses in Asia and a stable of five REITs listed in Singapore and Malaysia – CapitaLand Mall Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust and CapitaLand Malaysia Mall Trust.
For more information, please contact:
Sime Darby CapitaLand (Melawati Mall) Sdn Bhd
Marketing & Communications
Tel: +603 4101 0818